An area that is quite often neglected by hospitals is relationship based marketing. With the advent of e.mail, SMS tools and technology oriented CRM solutions integrated with hospital management systems, it is now possible for hospitals to be in touch with existing and new potential customers in the region through personal communications.
- Collection of information from target customers
- Devise billing schemes for patients at the bottom of the pyramid
- Communicating various services being offered by the hospital
- Building knowledgebase on customer and members of the family
- Customer spending patterns for healthcare
- Loyalty programmes depending on the customer wallet size
- Special offers to existing customers and family members
- Express registration and priority consultation
- Personalisation when customer arrives at the front desk
- Personal messages for child immunisation
- Specialised medical checkup plans
- Refer a friend of relative scheme
- Analyse and improve on room revenue
- Higher patient satisfaction
- Customer satisfaction survey and treatment customisation
We provide consulting and bespoke web development services for hospitals in the areas of customer loyalty progammes and marketing effectiveness.
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